Jules and Adam, co-creators of PULSE, met at the tender age of 16, when house parties, good friends and music were all that really mattered. With Camden Town, one of London’s most diverse and creative areas, as their backdrop, the pair together explored the underground music scene that Camden is now so famous for.
They grew up together, and eventually even got proper jobs, partners and homes, but their attitudes never changed and their enthusiasm for pushing boundaries and chasing good times remained strong.
Parties became less frequent, but remained epic, and it was after one of these that Adam came up with the idea for PULSE. Not content with his 9-to-5 job, Adam had always wanted to do something amazing and different with his life, not simply conform. Something he could call his own, that would somehow reflect his heritage and upbringing. What could this possibly be? He needed a great idea.
The great idea
“It was the early hours of the morning and, with the party still buzzing in my brain, I couldn’t sleep,” he says. “Over and over again it was going through my head: what could my big idea be?”
“It needed to be something I was passionate about, something I had an interest in.
“Then it hit me. For as far back as I could remember I had enjoyed making weird and wonderful sex toys out of everyday objects. Some had actually been quite good. Of late I had been experimenting with a male toy that used vibrations, and found that it worked surprisingly well.
“It was so good I’d decided to go online and buy myself the real thing; I’d assumed there’d already be a male vibrator out there. But there wasn’t much on offer. Anything I tried didn’t really work or, at least, not as well as my own DIY contraption.
“So that was it, my great idea; I was going to create the first male vibrator that really worked!”
Adam believed he was on to something, but he didn’t want to embark on what would surely be a long journey on his own. Where would be the fun in that? He needed someone to share his adventure, someone like-minded, who wouldn’t be fazed by a trip into the world of sex toys. He didn’t need to ponder for long, his old buddy Jules was the obvious candidate.
“I rang her the next day, feeling, if truth be told, a little embarrassed,” says Adam. “I said, ‘Er, this is going to sound a bit weird, but I’ve had a crazy idea for a male sex toy and I’ve decided I’m going to try and develop it. Will you be my partner?’
“There was this pause; I had no idea how she was going to react. Then she just said, ‘Hell, yeah!’ and I guess the rest is history.”
A close encounter with Henry the Hoover
The young Adam had never been shy about experimenting with creating unconventional sex toys. Whether it was adapting the water jets in his grandparents’ swimming pool, exploring the possibilities of an electric toothbrush or even a close encounter with Henry the Hoover (which, by the way, we do NOT recommend due to health and safety considerations), Adam would have a go. It was his experiments in his twenties with vibrations, however, fixing together a pair of vibrating ‘love eggs’ (intended for women) that led him to believe he was on to something new and different.
His investigations really started to heat up when his research took him down the scientific and medical route, researching the nature of vibrations and their effects on the penis. This was something that had never been done before, something that really worked, something potentially epic!
The project took another turn when discussions with industry experts led to the suggestion that if he could take his idea one step further and make the toy suitable for couples as well, it would have potentially global appeal.
Meanwhile, Jules was busy interviewing designers, patent lawyers, researchers and suppliers. The pair looked at materials, colours, shapes, price points, branding, market statistics. Design after design was scrapped, prototype after prototype dismissed, as just not being good enough. Different names were tried out and focus-grouped. Adam’s Toy? The Hummingbird?
Until finally, in early 2013, four and a half years after Adam had his initial brainwave, PULSE was pronounced ready for the world.
Ready to play
At the International Lingerie Show in Las Vegas in March 2013, Jules and Adam unveiled PULSE to some of the world’s biggest buyers of sex toys. These buyers were understandably cynical about anything claiming to be ‘completely new’. But in the space of their five-minute business pitch, Jules and Adam watched buyers’ faces change from politely interested to fascinated and excited. The pre-orders came flooding in.
“It was so much fun,” says Adam. “On the plane on the way over I looked at Jules and it was just like old times. I was off on an adventure with my best friend.”
Jules agrees. “The whole experience was amazing,” she says, “but the best bit was definitely the enthusiasm of the industry for PULSE. It’s not just a seriously effective toy for men, but it’s brilliant for couples too, as I can personally testify. It’s taken a long time to get to this point, but we’re finally ready to blow people’s minds with PULSE.”
Five years later, Hot Octopuss is about to launch PULSE IV, the perfected version of that first product.
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