PULSE Wins ETO Award

Hot Octopuss’s PULSE Wins Best Male Product at 2014 ETO Awards

Luxury ‘Guybrator’ Honored by Industry Peers for Innovative Male Masturbation Device on Home Turf!

CARLISLE, UK (June 23, 2014)UK-based pleasure products innovator Hot Octopuss proudly announces its luxury “guybrator,” PULSE, received Best New Male Product honors at last night’s Erotic Trade Only (ETO) Awards. The 10th Annual ETO Awards Dinner, part of the ETO Show, was held at the NEC Pavilion in Birmingham, UK.

Co-creator of PULSE and Hot Octopuss CEO Adam Lewis says, “We’re so humbled and honored to have been recognized by our industry colleagues at the ETO Awards. It’s amazing to receive such recognition in our own home base, here in the UK. Thank you, everyone – this really has been a spectacular year for Hot Octopuss, and this award proves our idea to bring luxury to the male sex toy market has been something the industry embraces wholeheartedly.”

Founded on medical research and patented across the world, PULSE is one of the most powerful and effective stimulators ever created. Harnessing state-of-the-art oscillating technology, PULSE creates an entirely new category in male and couples vibrators compared with traditional vibrations.

Lewis adds, “With our focus on technology, lifestyle and design, we wanted to bring a product to the market that was not only acceptable, but also aspirational. It represents a quantum shift for male sex toys, and we’re very proud of PULSE.”

The US adult novelty market was first introduced to the state-of-the-art sex toy at ILS last fall, and continues to receive high praise from industry colleagues and reviewers alike, resulting in over 10,000 units sold around the world in the first six months since PULSE’s launch.

Not one to rest on laurels, the ETO Award-winning PULSE is currently nominated for Hot Product of the Year for the upcoming STOREROTICA Awards, presented by STOREROTICA Magazine. The Awards celebrates excellence in the adult retail community, and honors those in the brick and mortar storefront, distributing and manufacturing levels. Winners will be announced at the industry gala on the evening on Sunday, July 13, during the summertime ANME Founders Show in Burbank, California. Held at the Los Angeles Marriott Burbank Airport July 12-14, the semi-annual ANME Founders Show showcases the top brands in the adult toy and novelty industry. The innovative “guybrator” was honored earlier this year with a 2014 XBIZ Award for Couples Sex Toy of the Year.

At the heart of PULSE lies the cutting edge PulsePlate™, delivering a far more intense experience than vibrators through deep and powerful oscillations. Innovatively designed to also be a fantastic couple’s toy, the underside delivers dual-stimulation, whilst its hands-free design leaves partners free to focus on each other. Not only is the technology impressive, the British-founded PULSE is as beautiful as it is effective. Working with an award-winning London design agency, PULSE is sleek, discreet and stylish in comparison to most male toys on the market.

Worn by him but enjoyed by both, PULSE is the first sex toy on the market that is designed to be both a revolutionary male stimulator and a pioneering couple’s toy to be used during foreplay. For more information, visit www.hotoctopuss.com or follow PULSE on Twitter at http://Twitter.com/PleasurePulse and on Facebook at https://www.facebook.com/PleasurePulse.

About Hot Octopuss

Back in the early nineties, two London teenagers met through live music, mutual friends and a healthy addiction to fun in all its beautiful guises. Fifteen years later and still best friends, Julia and Adam shared an idea that would eventually revolutionize the way sex toys are perceived, and created Hot Octopuss. Sitting at the cutting edge of sex toy design, Hot Octopuss creates next generation toys for men, women and couples, designed to fit in with people’s lifestyles, not just their bedrooms. Combining science and innovation to bring sex toys into the 21st century, Hot Octopuss’ first offering, the luxury “guybrator” PULSE is as beautiful, cool and desirable as anything currently available for women. Unlike anything the market has ever seen, PULSE represents the biggest innovation in sex toys since the Rampant Rabbit revolutionized the female market more than a decade ago and is covered by numerous international patents. 2014 has seen Hot Octopuss’ PULSE honored with Couples Sex Toy of the Year at the XBIZ Awards and Best Male Product of the Year at the ETO Awards. For more information, visit www.hotoctopuss.com or follow PULSE on Twitter at http://Twitter.com/PleasurePulse.

About Erotic Trade Online

Since it’s launch in July 2003, ETO has become an essential tool and reference source for every company trading in the UK adult sector. ETO is a completely independent publication, which has no links to, or connections with, any other adult business. Published monthly, ETO is freely available to qualifying companies, individuals, retail outlets, and online stores in the UK and, via subscription, to interested worldwide organizations. ETO has influenced the way the UK adult market does business, and over the last nine years has proven itself to be a completely trustworthy reporter of the adult industry, neither displaying preferences nor singling out individuals for unwarranted criticism. The magazine has also changed the way the UK adult market perceives itself; the introduction of the ETO Adult Industry Awards in 2005 gave the industry a stage to recognize and reward excellence in every sector, from retail to manufacturing, and the unique democratic voting system ensures all winners are chosen by the industry as a whole – unlike any other awards in the adult market. For more information, visit http://www.erotictradeonly.com and http://www.etoshow.com/etoawards/.

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