The EDGE Blog

ETO Awards and ETO Show – Congratulations!

What could be more fun than a weekend spent browsing the latest cool new sex toys on the market? It’s often the case that industry events seem strange and secretive to the people who don’t get to go. So you might think that what sex toy buyers and sellers get up to behind closed doors is less noteworthy than a blog on how to have a hands-free orgasm, or how to look after your sexual health.

But luckily for us, sex is a pretty interesting topic to most people, and so the ETO award ceremony (and the surrounding show) is a great chance for us to let you know about what some of our sex industry colleagues are getting up to.

ETO Show highlights

Our intrepid correspondent arrived at ETO on Sunday afternoon, and made a beeline for the Blogspot stand. Not only were the lovely Horny Geek Girl and Voluptasse there to welcome bloggers and provide wine, they were also overseeing the huge Blogspot grand prize draw – plenty of fantastic prizes including a fabulous PULSE II DUO. Despite being notoriously shy, one sex blogger posed for us holding up one of our famous Hot Octopuss t-shirts.

Elsewhere, people were showing off their wares in some pretty interesting ways. SystemJO had come up with a range of delicious cocktails for people to try… made from their flavoured lubes! Sheets of San Francisco had a miniature bed covered in one of their incredible fluid-proof sheets so people could feel the lovely texture for themselves.

Scala Playhouse had asked themselves the question ‘what do people need most when they’re networking?’ and answered with a resounding cry of ‘booze!’, and their pop-up bar was very popular indeed.

Doxy were dazzling everyone with their brand new, glittery Doxy Die Casts, and in the corner the KinkCraft team were keeping everyone busy with fun projects – DIY floggers, anyone?

ETO Awards highlights

Huge congratulations to all of the winners! Having won the ETO award for best male product in 2014, we know just how much that shiny trophy can mean – especially when you’ve worked really hard on something you’re really passionate about.

So well done to everyone! Especially Tabitha Rayne, who won the award for best erotic author, Sh! who picked up the ETO award for best individual store. The winner of best new female product – the Doxy Die Cast – wasn’t a great surprise to the table of sex bloggers, who’d been discussing it just ten minutes beforehand.

Lovehoney scooped the award for best online retailer, and Uberkinky took the prize for the best specialist retailer. On the high street, Nice n Naughty won the ETO Award for best retail chain.

In the audience, we got to meet and mingle with so many wonderful bloggers and writers – The Big Gay Review was in attendance, dispensing the kind of brilliant sex toy tips that show why his blog is such a success. Voluptasse and Horny Geek Girl herding bloggers, introducing people, and giving everyone a very warm welcome. Lola Sparkles and JustIndecerous entertaining people long into the night.

And there were plenty more! Huge congratulations to everyone who picked up an award, and special love to all the bloggers who came to ETO and joined Hot Octopuss boss Adam for a drink. Keep an eye on the ETOMagazine twitter channel for more round-ups and reporting from the show.


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