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International Fetish Day: Everything You Need To Know

Happy International Fetish Day! Amy Norton runs you through the key facts about this day of kinky protest and celebration: What does it mean? Why’s it so important? And how do you explore your fetish?

Friday 17 January 2020 is International Fetish Day. This event is now in its 13th year, having first been celebrated in the UK as ‘National Fetish Day’ in September 2008, before moving to the third Friday of the year and going global in 2009.

What is a fetish, anyway?

The Cambridge English Dictionary defines a fetish as “a sexual interest in an object or a part of the body apart from the sexual organs”. While technically correct, I view this definition as incomplete. It’s better, however, than the horribly judgemental Merriam-Webster definition: “an object or bodily part whose real or fantasied presence is psychologically necessary for sexual gratification and that is an object of fixation to the extent that it may interfere with complete sexual expression”. Ugh.

For the purposes of this piece, I propose an alternative basic definition: a fetish (or a kink) is an intense sexual interest in a specific object, activity, body part or scenario. Just a few of the more common kinks and fetishes include bondage (tying someone up/being tied up), spanking or impact play (hitting someone/being hit), power play (being dominant or submissive in a sexual context), cross-dressing (usually a cisgender man dressing up in typically feminine-coded clothes), and foot fetishism – but the list is endless.

Okay, but… a day to celebrate kinky sex? Why!?

International Fetish Day (or World Fetish Day) is about much more than simply celebrating kinky sex.

There is still, unfortunately, a huge degree of stigma around fetish, kink and BDSM (BDSM is an acronym covering bondage/discipline, dominance/submission, and sadism/masochism). Kink is not a protected status in law, meaning that technically a person can be discriminated against (including in employment, housing, divorce settlements and custody of children) for nothing more than their private sexual proclivities.

International Fetish Day grew out of a response to the United Kingdom’s ‘extreme pornography’ laws, enacted in late 2008 and early 2009. These laws made it a criminal offence to create, distribute and possess certain types of pornography, including imagery depicting consenting adults engaged in acts that are legal to perform.

These laws were enacted partly in response to the murder of Jane Longhurst in 2003, in which the prosecution claimed the murderer’s viewing of extreme pornography had led to the act. Many members of the BDSM and fetish community felt that the laws were both unfair in that they discriminated against consenting adults performing fringe sexual activities, and nonsensical in that they made it essentially legal to perform certain activities… but illegal to take photographs of them. National Fetish Day and later International Fetish Day arose in direct response to what was widely regarded as poorly thought-out, inconsistent and discriminatory legislation. In January 2009, journalist Symon Hill wrote in the Guardian: “So low is the barrier that if taken literally, it could lead to a couple who take a photo of their consensual (and legal) sexual activity being arrested for possession of that photo”.

In much the same way that Pride protests against the marginalisation of LGBTQ people, International Fetish Day is a response to and protest against those who would marginalise, abuse and criminalise people for their victimless, consensual sexual practices.

How is World Fetish Day actually celebrated?

The ‘Perverts Wear Purple’ movement was an early form of Fetish Day celebrations and suggested that members of the BDSM and fetish communities wear an item of purple clothing on the day. The International Fetish Day 2020 event on Fetlife (the social networking site for the kinky community) also suggests wearing purple as a way to celebrate.

Activists and educators often use IFD as a way to speak out in support of the BDSM community and against discrimination towards fetish and kink. Coverage has tended towards smaller and more niche websites and blogs, but there has been occasional high-profile coverage – most notably the Guardian piece quoted above and an A-Z ‘fetish quiz’ written by Yvette Caster and published in Metro in 2017.

IFD is also an obvious excuse for kinky parties and events, and for companies selling adult toys and BDSM gear to cash in, using the day as a hook for sales and special promotions.

So celebrate in whatever way feels meaningful to you! Go out to a party, wear something purple, write about why consensual kink is great, donate to an organisation such as Backlash, or just have some fun with your partner at home. As with kink itself, there’s no wrong way to celebrate IFD!

So 10 years on, what’s the situation for kinky people now?

I spoke to lawyer, educator and campaigner Myles Jackman, who has been at the forefront of the battle against censorship for almost two decades. He explained that early 2019 saw a landmark ruling in which, for the first time, the British government changed the ‘extreme pornography’ guidelines to recognise that portrayals of consensual activity should not generally be prosecuted.

“This is even better than we expected,” Myles said. “For the first time, this ruling takes consent seriously and recognises full and freely exercised consent as a gold standard.” This step, described by Myles as “the culmination of two decades of work”, is the biggest step forward against sexual censorship in recent years.

However, Myles noted that the work is not over. Portrayal of certain consensual activities is still criminalised; most notably, breath play (anything that restricts someone’s breathing) and impact play which leaves marks that are more than ‘trifling and transient’. Experts expect that one of the next frontiers of the fight for sexual freedom will explore to what extent a person can consent to what might legally be regarded as assault. “These debates will begin to draw the legal limits of bodily agency – what someone can consent to under the law,” Myles explained. He also added that, though the British government’s proposed ‘Age Verification’ legislation was indefinitely shelved recently, other internet censorship bills are likely to be debated in Parliament over the next 12 months.

Progress has been made, but the battle is not yet won.


If you’re interested in exploring kink, fetish or BDSM, you may find these resources helpful:

  • Fetlife – a kinky social networking site with forums, event listings and the ability to share informational, personal or erotic writing.
  • Loving BDSM – an excellent informational podcast and accompanying website exploring kink in the context of loving, serious relationships.
  • Book: Playing Well with Others by Mollena Williams and Lee Harrington
  • Books: The New Topping Book and The New Bottoming Book by Dossie Easton and Janet Hardy
  • Book: 50 Shades of Kink: An Introduction to BDSM by Tristan Taormino
  • Kink Academy – an amazing subscription site with hundreds of instructional videos on every kind of kinky practice you can imagine
  • Backlash – a legal, campaigning and educational organisation on the front lines of the fight against censorship of consensual kink
  • And of course, the range of posts about kink on The Edge!

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