The EDGE Blog

Behind The Scenes At ANME


Can you think of a better start to the year than spending a few days in Las Vegas checking out the latest sex toys on the market? It’s pretty hard to top. Last week Adam Lewis, inventor of PULSE and co-founder of Hot Octopuss, headed to ANME (the Adult Novelty Manufacturers Expo) to get the lowdown on the latest products, and meet some of the incredible people who take sex toys from initial concept into your bedside drawer.

We were partly there to show off our PULSE III – the next-generation of our award-winning male masturbator, which has garnered some fantastic reviews from sex toy reviewers. But along the way we learned that we’d won our fourth Xbiz award! Hot Octopuss was named Boutique Pleasure Products Company of the year! So, you know, if you fancy picking up an award-winning sex toy, you know where to go.

There were plenty of other amazing winners in the sex toys category including Buck Angel’s ‘Buck Off’ – the world’s first masturbator designed for trans men, Sliquid who make incredible lube, and many more – check out all the Xbiz winners here.

And  now that we’ve whet your appetite, here are a couple of sneak peeks behind the scenes of the world of sex toys…

As you can see from his face, Adam was overjoyed to meet Kelly Shibari and Ashley Manta, and get their first impressions of the Queen Bee (more on this further down!). He also met reps from Amorelie – the amazing German sex toy company which has been making waves recently with a sex toy ad shown before the watershed (don’t worry, no one gets naked – it’s actually very cute!).

Not to mention that we also caught up with our fabulous European distributors Eropartner, sex educators Kim Airs and Jamye Waxman, and the lovely folks from Deluxe Distribution.

If you’re curious about the Queen Bee – keep an eye on this blog and follow us over on Twitter, because we’ll have news soon of our newest sex toy, designed to bring PULSE’s unique oscillating vibrations to everybody. Jamye Waxman, a marriage and family therapist from California, said:

Adam wasn’t too exhausted from the fun to give his impressions of the show: “It’s great fun meeting people at ANME and seeing all the innovative ideas that are making waves in the sex toy industry – keep an eye out for some really cool products this year! Especially, of course, the Queen Bee, which is going to make some serious waves – or should I say vibrations? – very soon…”

*puts on mysterious voice*

So watch this space – and follow us on Twitter or Facebook to get updates on this and more of our sex toy adventures…


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